Things You Should Know About Argumentative Definition Essay Topics

Things You Should Know About Argumentative Definition Essay Topics Hence, humor is more of an opinion that has a specific effect on an individual. It's either categorized as a phenomenon that arrives from inside or outside an individual or object. Consequently, you rely on text messages instead of physical conversation. You have to keep in mind that most physical object has definitions that are similar for most people, and so you will write about something, that usually don't have another opinion. There could be circumstances while people look back on their very own physical structure. All the same, the majority of people look at beauty in conditions of having collective characteristics in an individual or an object that provides a feeling of some pleasure in spirit, mind and sight too. For instance, some individuals are color-blind, and to a person who has jaundice a lot of the world takes on a yellow cast. Tall persons will probably be more physically active. It isn't easy to turn into successful and hardly anyone is really successful but it's a noble aim to strive for. It would be great if you had your private expertise in the issue you are likely to define. The term beauty can indicate an unlimited quantity of things to so a lot of people. If you need assistance with a definition essay, or just do not have sufficient time to write it by yourself, no worries! What You Should Do About Argumentative Definition Essay Topics Starting in the Next 15 Minutes Interestingl y, 1 paragraph of about five lines is all that you'll want to finish your project. It is possible to describe a person's appearance by saying they look nice or look wonderful, but should you call someone a great man or an excellent woman, or say they are nice or are wonderful, you're describing their character, not their overall look. In reality no item can create somebody beautiful because beauty isn't something that you may see. Instead, you ought to pick a thought that connects with your intended audience. Obviously, here, you'll discover a wide array of topics and essay ideas. Obviously, you can't learn about all of them. With these strategies, you can develop interesting and exclusive topics in almost no time in any respect. You may discover that there are a few normal tactics to utilize in elaborating a term. Argumentative Definition Essay Topics Explained Beauty is not just outward look. It is one of the most prevalent themes in the world. It is only skin-deep, as some people may say. It is not only appearance but it is also what people cannot see. Beauty isn't outward look but inner look. It can also be a sport or a goal. It must be invited and it must flow. It has always been costly. The Tried and True Method for Argumentative Definition Essay Topics in Step by Step Detail Every one of the views sketched below has many expressions, a few of which could be incompatible together. The character of beauty is just one of the most fascinating riddles of philosophy. If you opt to center on the beauty within, you will obtain the worth of true communication with a different one. By any simple transition, the term beauty is utilised to express what's pleasing to the other senses, or to the understanding. Even the many dictionaries have several definitions for the simple yet ever so intricate word. It's possible to read indifferently from 1 translation to the other and catch exactly the same aesthetic gleam. It's common to start with a typical definition from a dictionary for a reference. Going through them will provide you with an ideal head start in figuring out how to compose persuasive definition essays. Books, naturally, are the very best source of helpful information. Life is easier if we are living in harmony with what's real. Family is a wholly necessary part of anybody's life. Anorexia Nervosa is really the most typical source of death in women ages 15-24. Women especially would like to be perceived as beautiful. Beauty is having a lovely soul and being a great person all around. The great thing about the Turkish women is still an issue of dispute. Once you get your topic, there's a definition essay structure you should follow. Identify three conditions which you think meet the definition. The definition has to be thorough and long. The ideal way to start is to look up several diverse definitions of the period, and see the way that it's usually employed. Photoshopping is prevalent in the modern world. Today, things appear to have evolved. To begin with, bear in mind that it's structured and worded in a manner that attracts the entire attention of your readers. At precisely the same time, if you're going to decide on some abstract thing for a topic for your essay, you need to understand this thing has different meaning to different individuals.

Outline of the Rwandan Genocide - 2079 Words

Outline of the Rwandan Genocide: Draft Introduction Rwanda is a small land-locked nation, about 26,338 square kilometres in size, bordered by Burundi, Democratic Republic of Congo, Uganda and Tanzania. Though mainly flat, the country has a large mountain range on its northwest coast – the Virunga Mountains – that are home to the famous Rwandan Mountain Gorillas. In 1994, this seemingly insignificant country put itself on the world map, but for all the wrong reasons. Over a period of just one hundred days, over 800,000 Rwandans were killed in one of the worst genocides of the 20th Century. Tutsis and their Hutu supporters (the two ethnic groups in Rwanda) were massacred by Hutu militias, who encouraged ordinary citizens to kill their†¦show more content†¦Ordinary Hutu citizens were forced to kill their Tutsi neighbours – often people whom they had lived beside for many years and befriended. In the country, Hutu chiefs prepared â€Å"death lists† of local Tutsis, rounded up victims and made suitable sites available for massacres. Reaction: The Rwandan Patriotic Front In defense to this ruthless killing, the 14,000-man Tutsi-dominated RPF launched an offensive against the killers. Finally, in mid-July, they defeated the 35,000-man army and the militias, drove the remnants of the army and government into Zaire (now the Democratic Republic of Congo), and took control of the capital Kigali, declaring a ceasefire. United Nations aid workers and troops arrived to maintain order and bring back basic services. A multi-ethnic government took power, led by Hutu President Pasteur Bizimunga, Hutu Prime Minister Faustin Twagiramunga, and Tutsi Vice President/Minister of Defense Major General Paul Kagame, commander of the RPF. Most other cabinet posts were given to members of the RPF. After the Genocide: Refugees and International Support Following the end of the genocide in July and August 1994, two million Hutu civilians fled, joining one million already in exile. In Zaire, the destination of most refugees, sick and starving Hutu exiles were dying at an appalling rate of 2000 per day. The government encouraged them to return to the food, water and relativeShow MoreRelatedInformative Speech on Rwandan Genocide Outline1300 Words   |  6 PagesBen Johnson Intro to Comm. 1320-04 11/8/12 Rwandan Genocide General Purpose: To Inform Specific Purpose: To share with the class that the Rwandan Genocide was a brutal genocide that most people know little about. Thesis: The Rwandan Genocide is one of the lesser known, quickest, and most inhumane genocides this world has ever seen, and it is still affecting the people of Rwanda till this day. Organizational Pattern: Topical Introduction I. Attention Getter:Read MoreThe Genocide Of The Rwandan Genocide1421 Words   |  6 PagesThe Rwanda Genocide was an unfortunate case where thousands of deaths could have been prevented, but because of irresponsibility and selfishness of global governments’ innocent lives were lost. The Genocide began on April 6, 1994 and was, â€Å"initiated by the Hutu political elite and extremists and its military support, their prime targets were the Tutsi, as well as Hutu moderates.† (Hain 2) The Hutu made up majority of the population and government officials and enforced a government-assisted militaryRead MoreThe Effects Of Ignorance By Developed Nations On The Rwandan Genocide Essay3138 Words   |  13 PagesNATIONS ON THE RWANDAN GENOCIDE A Study in History, Lee Ann Yates, Advisor By Sheetal Chakka 00837-0097 13 August 2015 Sheetal Chakka Lee Ann Yates IB Extended Essay 13 August 2015 The Effect of Ignorance by Developed Nations on the Rwandan Genocide The year 1994. A poor, east African country. A fractured government entering a period of drastic turmoil. It was truly the perfect, ideal setting for the biggest genocide in history since that of World War II, the Rwandan Genocide. Much of theRead MoreThe Main Factors That Influenced The Rwandan Genocide1924 Words   |  8 PagesGenocide has the potential to occur in any society, however it commonly transpires under particular conditions. Gregory Stanton’s eight stages of genocide are designed to identify early warning signs and implement specific countermeasures to prevent genocide. The Rwandan genocide in 1994 was applicable to all stages of Gregory Stanton’s model however the model does not acknowledge and identify the underlying causes that triggered the initial stages of genocide. The key factors that influencedRead MoreThe Characteristics And Psychological Processes Of Genocide And Its Perpetrators2214 Words   |  9 Pages The Characteristics and Psychological Processes of Genocide and Its Perpetrators Claudio Viganà ³ 1330330 Integrative Project 300-301-MS 00007 David O’Keefe Research Proposal Monday March 23, 2015 Topic Summary The topic of this research proposal is genocide: more precisely the origins of the Rwanda and Cambodia genocide killings, with a focus on the characteristics and psychological processes of the individuals and societies that promote this extreme violence: the motivationsRead MoreThe Rwandan Genocide2566 Words   |  11 PagesThe Rwandan Genocide (1994) Name Grade Course Tutor’s Name Date Outline: 1. Introduction A. Definition of genocide B. Overview of the genocide 2. The Historical Rivalry between Hutu and Tutsi A. Background of Hutu and Tutsi B. Effect of the West in Rwanda 3. The Massacre A. The mass killings B. The Perpetrators C. Women and Children in the genocide 4. The Aftermath A. Tutsi Government B. Economic Recovery C. Physical and Psychological effects 5. Conclusion Read MoreStrength In What Remains. Kathleen Disselkoen:. Cornerstone1441 Words   |  6 PagesRwanda genocide and eventually becomes a U.S. citizen. It follows his flight from this predicament, and recounts how he suffered and overcame homelessness to graduate from Columbia University, and finally- to his unrelenting pursuit and achievement of his childhood dream of building a health care clinic in his hometown that provided free services to those who could not afford them. The book offers the reader an opportunity to experience the horrors that Deo faced throughout his life. It outlines theRead MoreAn Analysis and Evaluation of the United Nations Peacekeeping Role in Rwanda2919 Words   |  12 Pages1994 (Shawcross 2000). This systematic killing remains a bitter memory for all who witnessed and survived it. Rwandans killed Rwandans, decimating the Tutsi population of the country and also targeting moderate Hutus. Lamentably the peacekeepers did not prevent the genocide, nor did they stop it once it started. This failure has left deep wounds within Rwandan society, and seriously questioned their relationship with the international community, in particular the UnitedRead MoreImpact Of Globalization On Indigenous People770 Words   |  4 Pagesdiseases. Diseases such as smallpox, influenza, measles and whooping cough wiped out more than half their population, because of this they were not able to defend themselves when Europeans attacked. Another example of indigenous death is the Rwandan Genocide. European countries had control over Rwanda and favoured an indigenous group over the other, giving them power through the government. This group was called the Tutsi but the Tutsis were a minority to the Hutu which was a majority of the populationRead MoreThe Syrian Civil War and UN’s Failure to Solve It940 Words   |  4 PagesNations General Assembly, has said, â€Å"Chief responsibility for the maintenance of peace and security lies with the Security Council. It is therefore essential to its legitimacy that its membership reflect the state of the world.†[xiv] These two opinions outline the main c oncern over the problematic structure of the UNSC, which is that all permanent members of the council are elite nuclear powers whose actions are unchecked due to their veto powers. The UNSC has neither true international representation,

Comparison Between Roman And Roman Civilization - 1565 Words

Introduction- Since Roman Civilization Rome itself is highly recognized for its most notorious dynasties of all the city gained its own image in exposing harsh cruelty. During the years in BC Imperial and administration earned Hellenistic Empires from republic, after being discovered in Sicily, Macedonia, between The Seleucid and Egypt itself was barely modify to a lending degree to prevail percentages from the Domain, Ever since then Rome has always been widely known for its brutal behavior and its people that has made it for what it is today, Roman history has left more of bloody legacy outweighing the bad over good, And of course Emperors themselves have left such permeant print of horror that consist of evil and greed and learn why Rome is the way it because of it, People like Caesar, Augustus and much more have given Rome the Sodom and Gomorrah. Julius Caesar prevailed issues which suggested in relinquishing Anidea. He also viewed himself as the Inheritor to Alexander the Great where he instructed prospective conqueror to Parthian realm in building a great Bulk of Empire Oriental to decrease a portion to Adriatic an insignificant and perhaps short-term appendage. The Configuration positon in government regarding Caesar was visibly and perhaps deliberately active in Hellenistic where obliterated nationality along with sentiment of patriotism in substituting them for commerce Principles in dealings of entire. Monarchs of his High Official to imposing the masses to hisShow MoreRelatedComparison Between Roman And Roman Civilization1622 Words   |  7 Pagesthe time, the encounter between Pope Leo the Great and Attila the Hun. Although the fresco has historical inaccuracies within it, the fresco as an allusion to classical civilization was clear. Although the actual event was at Mantua, the picture implied that the event occurre d at Rome, perhaps to evoke more strong memories of Roman civilization. The event marked the end of the Hunnic invasion, and represented one of the last moments of pride in ancient Roman civilization (Priore 171). The premiseRead MoreSimilarities Between Rome And Han Dynasty1041 Words   |  5 PagesRoman Empire and Han Dynasty Comparison Han Dynasty and Roman Empire have many cultural aspects including religious, geographical, and political similarities that can be compared, though many differences are also widespread during this era. Though Roman and Han political structures, both emphasized bureaucracies, they came to them quite differently. Through many amounts of expansion, both societies spread culture and earned money, though expansion was eventually their downfall. Their religionsRead MoreRoman Ethnography : Bias Of The Roman Empire1014 Words   |  5 PagesRoman Ethnography: Bias of the Roman Empire The Roman ethnographies, interpretations of outside cultures, on the tribes people they encountered during the Empire’s expansion reveal more about unique Roman characteristics than the characteristics of the barbarian tribes. The Roman Empire was vast, densely populated, and militarily, politically and socially sophisticated. This structure created shared customs, religious beliefs, orders, values, and goals for all Roman citizens. During theRead MoreComparison of Roman and American slavery760 Words   |  3 PagesComparison of Roman and Western Slavery Slavery is one of the most common entities between the Roman s society and the Western society in the late 1800 s. Both civilizations have many differences and similarities between their views on slavery, treatments of the slaves, and economics of slavery. Such similarities include the imprisonment of slaves, the cruel treatments towards slaves, and the legal status of slaves as their owner s property. However, despite the many differences, slavery betweenRead MoreEssay on Slaves in Roman and Germanic Societies591 Words   |  3 PagesWhile both Roman society and Germanic society do not view slaves as full people each society does have some safeguards to slaves wellbeing. Although both societies try to protect their slaves they also illustrated that slaves were not equal to free and even freed slaves were not equal. While both societies have positive aspects to their treatment of slaves I believe it would be better to be a slave in a Germanic society rather than a Roman society. In a Germanic society a slave had a greater abilityRead MoreAn Ethnography Of The Germanic Tribes1146 Words   |  5 Pagesinterest lies the notion of Roman stereotypes of the Germanic tribes. The Germania presents the reader with a type of rhetorical puzzle whereby a fine line exists between Tacitus’ beliefs regarding the Germanic tribes, and his intent for writing the work. Although Tacitus seems to ultimately sympathize with the morality and courage of the barbarians, the Germania, in an effort to appeal to his Roman audience, subtly references Roman stereotypes regarding the need for Roman expansion into the barbaricRead MoreThe Ancient Roman Civilization1316 Words   |  5 PagesThe Ancient Roman civilization was a remarkable society noted in history, it was led by countless great leaders that sustained the great civilization for ages. The Romans encountered many wars and battles, they didn’t win all of their battles; however, they’ve learned through their failures to improve upon the progress of their society. In 264 BC to 146 BC the Romans were involved in a prolonged war with the Carthaginians, known as the Punic War. 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Marketing Orientation Critical Tactics For Implementing Free Solution

Question: Describe about the Marketing Orientation for Critical Tactics for Implementing. Answer: Introduction Companies are developing and planning strategies that let them attain a competitive advantage through their core competencies. In other words companies are selecting their business orientation which is the method to do their business in a more competitive manner. While selecting to be market oriented companies are trying to direct their organizational efforts towards better performances, increased productivity and profitability. (Belz 2009)The report is a description on Boots UK Limiteds business orientation. The methods that has been used to make Boots market oriented and the various benefits that are incurred to the company by adopting market orientation strategy. The various challenges faced by the company in order to implement the strategies. Company Introduction Boots UK Limited is a pharmacy chain outlets operating in the United Kingdom and Ireland. The companys range of products include pharmaceuticals, healthcare, beauty and skincare. The company was founded in the year 1849 by John Boot. The company is currently headquartered at Nottingham in the United Kingdom. The company employs over 70,000 employees in the United Kingdom and 1,900 in Ireland. The company has a retail website and also has a loyalty card program called the Boots Advantage Card. (Burt 2011)The company has several outlets in high street, airport terminals and shopping centers. The company The Boots Company Plc merged with Alliance Unichem in 2006 to form Alliance Boots, which was later bought by Kohlberg Kravis Roberts and Stefano Pressina in 2007. From 2012 Walgreens gradually bought stakes in Alliance Boots, hence the Boots became a subsidiary company of Walgreens Boots Alliance. The companys slogan is Feel good. Analysis of Business Orientation of Boots Boots UK is pharmaceutical health and beauty products company with over 2,500 stores from small local community pharmacy to large health and beauty stores. The brand is committed to provide unique customer and patient care through employees, who are the strength of the business.(Hill, Jones Schilling n.d.) Boots has devised their operational plan on basis of macro environments like political, economic, social, technological, environmental and legal factors within UK and micro environmental factors like customer, employees, suppliers, shareholders, competitors and so on. The business orientation refers to the several dimensions of business as marketing orientation, product orientation, employee orientation or customer orientation of Boots. (Best 2009) Marketing Orientation: Through this dimension a business designs their products after conducting market research on customer, in order to meet their needs. There are three components of customer orientation namely market segmentation or customer segmentation, competitive orientation that can be understood by Porters 5 forces and interfunctional coordination. The customer segmentation can be done by geographical, demographic, psychographic or behavioral variables. Boots undertake segmentation on basis of population, size of geographical area, sex, age, education, income, interest, lifestyle, social status, personality, customer loyalty and so on. Boots primarily caters to upper and upper-middle class income groups of all ages, sex, education, interest in a concentrated geographical areas of UK and Ireland.(Netessine Tang 2009) Figure 1: Boots products on basis of segmentation Source: Author Porters Five Forces is used to study the industry level competition existing by the following analysis: Entry of competitors: Boots is a large scale company operating in the UK and Ireland where threat from new entrants is significantly low due to high investments required. Figure 2:Porter's 5 Forces Source: (Schermerhorn 2010) Threat of Substitute: The threat from substitute products in cosmetics as well as medicine is considerably high due to UK and Ireland opening up its markets to foreign companies. Bargaining power of buyers: Due to presence of large number of competitors Boots experiences significant bargaining power from buyers. Bargaining power of suppliers: The bargaining power of suppliers is considerably less as compared to the sheer size of Boots.(Schermerhorn 2010) Rivalry among existing players: Tesco is importing medicines of cheaper variant from Russia and China, which is the primary competitor of Boots. Other competitors are Bluemercury, Macys, Sephora and so on, with cut throat competition amongst them. (Porter 2008) Production Orientation : In this process the business aims to develop its current product. Either the existing product is developed or the product efficiency is increased. Ansoffs matrix depicts four quadrants of product development, market penetration, market development and diversification. The matrix is used by Boots in order to assess product oriented development. In product development the company has developed many cosmetic and beauty care products which has provided a competitive edge. (Haq 2008)In product diversification the company has created variant of the same product in new market segment as in case of toiletry products, the company manufactures unique toilet papers or its Ireland market. The company has been primarily catering to upper and upper-middle class segment hence the company has not penetrated the various other income segments of the market. Boots has also not explored other markets in international sphere hence the company has not attempt market development.(Alon 2013) Figure 3: Ansoff's Matrix Source : (Alon 2013) Employee Orientation: The process entails introduction of new employees to the techniques, processes, goals and profile of the organization to get accustomed to its culture. The concept of marketing mix product, price, place and promotion has been extended to add people, process and physical evidence. At Boots people component in the marketing mix includes the management and the employees who are responsible for marketing activities. The organizational culture of Boots is reflected through its employees as these dynamic individuals effectively promote products of Boots to customers and provide services. The HRM team at Boots provides necessary training, mentoring for enhancing skills, knowledge and technical expertise of these employees. The process are the various marketing activities that create overall efficiency and effectiveness for systems. Physical evidence includes the stores and outlets present of Boots that deliver friendly, tidy and healthy experiences.(Belz 2009) Customer Orientation: The customer is regarded as the king in this step and the business strategies to service or value add benefits it provides clients. Boots attend and delivers to its customers by applying the marketing mix. This enables the company to provide right sets of products at the right place and right price. Boots store near NHS keeps mostly medicines compared to cosmetic products and its stores on High Street keeps more of cosmetics. Whereas at the airports its stores has constituents from medicines as well as cosmetics. Customer convenience is another aspect of customer orientation where Boots provides its customers with efficient value chain. Boots operate in three forms of stores, one being Boots shops like Boots health and beauty stores, Boots flagship stores and Boots travel stores and most of the stores are located in densely populated areas. It has been estimated that UKs 90% population stays in 10 minutes drive proximity to Boots stores.(Buttle 2009) The company has a loyalty card program that is very well accepted and provides customers a sense of value. The company also provides online shopping portals that is connected to its stores and ensure safe, convenient and on-time deliveries. Recommendations The above analysis of Boots business orientation reflects that the company is profitable and most of its revenue is generated from a segment of customers. In order that Boots redirects its activities in a more market oriented manner the following recommendations has been formed; Boots targets a narrow spectrum of customer from the upper and upper-middle class. In order to be more market oriented the company needs to expand its private label products and open up stores in a wide variety of location that gives access to all. Boots is analyzed in Porters generic strategies to categories its products as cost leaders, focus products or differentiated products. (Akan et al. 2006)The companys products mostly cater to focus strategy where they cater to a single segment of the consumer. The company needs to focus on creating more cost leader types of products to cater to the broader segment on the market.(Porter 2008) Figure 4: Porter's Generic Strategies Source: (Porter 2008) The company needs to apply the BCG matrix to identify its products under the heads as those which are star products, products which are cash cows and earn revenue for the company. Products that low revenue earning and those which are totally unviable. This analysis of its various products will entail the company to focus on products that have capability to generate greater revenues.(Lowy 2011) Figure 5: BCG Matrix Source: (Lowy 2011) While analyzing the Ansoffs matrix for the company, findings were that market penetration has been totally ignored. Hence the company has to focus on market expansion to expand its current business. Boots is competing with Tesco, Body Shop, Sainsburys, Asda, Superdrug, MS, Morrison, Debenhams and so on. The feature that will enable the company to set it apart from others is product development as it has physical as well as insubstantial benefits and helps attain competitive advantage. Benefits A business that implements and redirects business orientation to market orientation is able to directly assess the benefits that accrue to them. The several benefits that Boots will have implementing market oriented strategies are as follows; Customer centric approach will help the company cater to customers better enhancing their levels of satisfaction and loyalty. Boots stores are equipped and refurbished according to demands of customers such that adequate stock are replenished according to needs. This strategy helps addressing customer demands. The customer loyalty program at Boots is made to increase buyers value, which in turn affects frequent shopping and customer loyalty. The market oriented approach allows Boots to maintain competitive advantage over others. (Hitt, Ireland Hoskisson n.d.) Challenges The marketing oriented strategies if applied efficiently can help the company yield adequate results and considerable market share. There are certain issues that are faced by the company while applying these strategies. Some of the challenges faced are as follows; The cost for conducting market research and determining ways make business market oriented is hefty. The procedure to determine the technique is highly cost ineffective. Customers often have to pay higher price for their desired product at Boots. As there is an available stock at Boots every time and customers get their desired product, the products are often priced at above market price tags. In market orientation product development often varied customers have different choice leading to uncertainties in product development. (krinjar 2008) Conclusion Marketing is a critical aspect for every organization as its success depends on it. Boots is a leading retailer in UK providing varied products to its customers from health to beauty and skincare. The company is profitable sue to its dynamic marketing team and RD team that functions hand in hand to develop strategies for efficient and effective policies for the company. The company has capability to becoming the top retailer in UK if it is able to adapt certain changes and innovative techniques to its current state of art processes. The company already enjoys a huge brand loyalty and has a million of satisfied customer base. The company has to constantly surge and keep innovating tactics and forms of marketing in order to emerge as a global player in pharmaceuticals, health and skin care brand. (Diffey 2009) Bibliography Akan, O, Allen, R, Helms, M Spralls III, S 2006, 'Critical tactics for implementing Porter's generic strategies', Journal of Business Strategy, vol 27(1), pp. 43-53. Allen, R, Helms, M, Takeda, M White, C 2007, 'Porter's generic strategies: An exploratory study of their use in Japan', Journal of Business Strategies, vol 24, no. 1, p. 69. Alon, I,JEAVD 2013, Global marketing: contemporary theory, practice, and cases, McGraw-Hill, New York. Belz, FMAPK 2009, Sustainability marketing: A global perspective, Wiley, Chichester. Best, RJ 2009, 'Market-based management: strategies for growing customer value and profitability', 2009. Burt, G 2011, 'owards the integration of system modelling with scenario planning to support strategy: the case of the UK energy industry', Journal of the Operational Research Society, vol 62(5), pp. 830-839. Buttle, F 2009, Customer relationship management: concepts and technologies, Routledge. Diffey, B 2009, 'Spectral uniformity: a new index of broad spectrum (UVA) protection.', International journal of cosmetic science, vol 31(1), pp. 63-68. Haq, F,WHYAJJ 2008, ' Applying Ansoffs Growth Strategy Matrix to Consumer Segments and Typologies in Spiritual Tourism,', In refereed paper presented at 8th International Business Research Conference. Hill, C, Jones, G Schilling, M, Strategic management theory: an integrated approach, Cengage Learning. Hitt, M, Ireland, RD Hoskisson, R, Strategic Management cases: competitiveness and globalization, Cengage Learning. Lowy, AAHP 2011, The Power of the 2 x 2 matrix: Using 2 x 2 thinking to solve business problems and make better decisions, John Wiley Sons. Moon, J,GJP,GSAHC 2011, 'Management control for sustainability strategy', CIMA Research Executive Summary Series, vol 7(12), pp. 1-20. Morgan, REABP 2008, 'Market Orientation, Generative Learning, Innovation Strategy and Business Performance Inter Relationships in Bioscience Firms', Journal of Management Studies, vol 45(8), pp. 1329-1353. Netessine, S Tang, CS 2009, Consumer-Driven Demand and Operations Management Models, Spinger, Philadelphia,U.S.A. Porter, ME 2008, Competitive strategy: Techniques for analyzing industries and competitors, Simon and Schuster. Porter, ME 2008, On Competetion, Harvard Business School Publishing Corporation, United States of America. Schermerhorn, J 2010, Exploring Management, 2nd edn, John Wiley and Sons, New Jersey. krinjar, R,B-VVAI-M 2008, 'The impact of business process orientation on financial and non-financial performance.', Business Process Management Journal, vol 14(5), pp. 738-754. Spee, APAJP 2009, 'Strategy tools as boundary objects. Strategic Organization', vol 7(2), pp. 223-232.